TransPromo is a term coined by merging Transactional statements/invoices and marketing mailings. As we look back on 2009 and its turbulent times, we must say, the idea of putting mailing and required mailings together is the perfect formula for doing more with less.
As saavy marketers and billing / client communications department come together, the need to mail multiple offers /direct mail and invoices separately are viewed upon as less efficient. From an effectiveness perspective, a recent Canada Post study and InfoTrends study showed clients spend more time on reading their statements and invoices. With merged educational, informational and marketing content (hopefully aimed directly at the client), the content becomes relevant and the chance of reading it is raised significantly.
As we all know, the cost to mail a direct mail and / or invoice are in the cost of the freight – postage. converged mailings, more sticky content and a need to read statement attitude make the economics right.