Posted by: transpromomore | December 22, 2009

Do I need color to be TransPromo?

A lot of people ask if you need to add color to make a statement into a TransPromo statement.  Firstly, TransPromo was a recently coined term by Kodak.  Before the term, many clients were adding messaging and PrintSerts into invoices and consolidating other mailings already.  Production speed and economical color is only a recent innovation.  Most businesses can get into 1:1 based messaging or content messaging easily without adding color however, the addition of color changes a lot of things.

Think monochrome and being able to have a dialogue with your clients on a 1:1 basis.  Baby steps… perhaps later color will suit you but to gain the most cost savings, add add messaging and content and consolidate those mailings first before taking those next steps.

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