A lot of people ask if you need to add color to make a statement into a TransPromo statement. Firstly, TransPromo was a recently coined term by Kodak. Before the term, many clients were adding messaging and PrintSerts into invoices and consolidating other mailings already. Production speed and economical color is only a recent innovation. Most businesses can get into 1:1 based messaging or content messaging easily without adding color however, the addition of color changes a lot of things.
Think monochrome and being able to have a dialogue with your clients on a 1:1 basis. Baby steps… perhaps later color will suit you but to gain the most cost savings, add add messaging and content and consolidate those mailings first before taking those next steps.