Posted by: transpromomore | January 4, 2010

If I want to use color…

Color in TransPromo statements are finally economically and technically feasible.  Tools for messaging, composing and managing content are ready to go with complete workflows to manage messages and graphics and even campaign dates.  A number of companies have integrated complete web 2.0 workflows allowing marketing message content creators to easily manage offers, informational messages, educational messages and printserts.  On-line proofing and preflight can be done all on-line thru these Saas based apps.

With high speed continuous, economical business quality color, 2010 is sure to be the break out year where color statements begin to eat away typical monochrome printed on shell documents.  The reduction of inserts to speed up production and increase stickyness thru the use of in-line printed brochures or printserts will be a growth area in the years to come.  With the higher color print speeds, economical costs for print and the higher perceived value of color all indicate that the evolution of the invoice will continue.

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